Apple iPhone 16 Pro Max sales in China

The iPhone 16 Pro Max sold 38.1% more units in China in May 2026 than a month earlier. It has no predecessor generation that can be measured over the same post-launch window, so this page tracks month-over-month sell-through only. Figures come from Counterpoint's China carrier and retail panel.

Sell-through unitsCarrier + retail panel
Latest month (May 2026)
+38.1%MoM
Share of China market
China launch
20 Sep 2024
See more with a Counterpoint account

Register now and get access to a complimentary report while remaining up-to-date on our research

Register

Sales volume

Sell-through in China. Growth rates are open; unit volumes and share of China smartphone market require an account.

Monthly sales

The three most recent closed months. Data through May 2026 · updated periodically.

MonthUnitsMoMShare of China market
May 2026+38.1%
Apr 2026-33.3%
Mar 2026-40.2%
Why Counterpoint

Industry-leading accuracy and reliability, delivered fast.

Our data helps clients make better decisions, backed by analysts with deep and diverse experience across the industry who are available to answer questions directly. The numbers here track actual sell-through, what consumers bought, not what vendors shipped to channel, and that distinction is what our clients tell us sets the data apart.

Learn More
A Counterpoint analyst presenting research at a global industry event

Questions & answers

Common questions about iPhone 16 Pro Max sales in China.

Are iPhone 16 Pro Max sales in China growing?

Volumes have been choppy since launch. After a steep 40.2% drop in March 2026, sales fell 33.3% in April 2026 and rebounded 38.1% in May 2026, the most recent closed month.

When did the iPhone 16 Pro Max launch in China?

The iPhone 16 Pro Max went on sale in China on 20 September 2024.

Talk to us about China · Apple · iPhone 16 Pro Max

Full sell-through history for this model in this market: unit volumes, market share, the current quarter's weekly detail, with Excel export.

Contact Us